– ABOUT MICHELLE JAMES
Driven by Results
I’m a marketing and business development consultant helping UK SMEs turn insight into practical action – and ambition into measurable growth.
SPECIALITY
Marketing & Business Development
EXPERIENCE
20+ Years across B2B, B2C & Ecommerce
FOCUS
UK Small & Medium Businesses
APPROACH
Strategy to hands-on delivery
– MY STORY
How I got here
I’ve spent over 20 years working in marketing and business development, across a wide range of sectors – from software and technology to construction and professional services.
Early in my career, I realised I was drawn to something specific: helping businesses find their edge. Not just executing campaigns, but understanding what makes a business grow – and then doing something about it.
I get a genuine kick out of spotting opportunities, testing ideas, and seeing them actually work. From launching go-to-market campaigns and developing brands to opening new sales channels and scaling operations – I focus on growth that’s both ambitious and practical.
“I’m not driven by ego – I’m driven by outcomes. I roll up my sleeves, get stuck in, and focus on helping businesses reach their true potential.”
Data and insight are at the heart of everything I do. I love using metrics to shape smarter marketing and sales strategies, measure results, and make informed decisions that turn ideas into tangible results. The best part? Seeing ideas take off and businesses move forward in ways that really make a difference.
After years of working in senior roles across multiple industries, I set up Rubi Marketing to work directly with businesses in the West Midlands and across the UK – providing the kind of strategic and practical marketing support that makes a real commercial difference, without the cost or complexity of a full-time hire.
– HOW I WORK
What you can expect from me
1. Honest, straight-talking advice
I’ll tell you what I really think – not what you want to hear. If something isn’t working or a plan needs rethinking, I’ll say so clearly and constructively.
2. Strategy and sleeves rolled up
I don’t just hand over a plan and disappear. I stay involved, help implement, track what’s working, and adjust when needed. Big-picture thinking with hands-on delivery.
3. Outcomes over activity
I’m not interested in vanity metrics or busy work. Everything is focused on commercial outcomes — revenue, leads, conversion, growth – that actually move your business forward.
Sounds like what you need?
Let’s have an honest conversation about your business and what you’re trying to achieve. No pitch, no pressure — just a straightforward chat.